Brand Introduction: Visit Sault Ste. Marie
Sault Ste. Marie has always been more than a destination — it’s a feeling. Our refreshed brand reflects the movement of water, the pulse of the seasons, and the welcoming spirit of Sault Ste. Marie. Whether you’re a partner, creator, or simply passionate about Michigan’s First City, these resources are for you.
*By choosing to download Visit Sault Ste. Marie’s logos and brand guideline, you are agreeing to follow proper usage of the Visit Sault Ste. Marie logos.
Why We Rebranded?
Sault Ste. Marie is where movement meets meaning. Our new brand identity brings the Sault’s story to life — one that’s deeply rooted in:
-
Bold, year-round adventure
-
Connection to water, place, and people
-
History that flows into the present
-
Vibrant visuals and energetic storytelling
This brand is built to inspire pride, unify our voice, and spark curiosity. If you are a community partner looking for logos to showcase the “Sault Ste. Marie Convention & Visitors Bureau” we also have you covered with this guide.
What’s Inside the Brand Guide?
✅ Logo usage rules (Visit + CVB logos)
✅ Full color palette & gradient usage
✅ Typography & voice guidance
✅ Social media tone & photo direction
✅ Visual dos and don’ts
When to Use the Visit vs. CVB Logo?
|
Visit Logo  |
CVB Logo  |
|---|---|
| • Promoting Sault Ste. Marie to tourists • Advertising or designing visitor guides • Social media posts or videos • Partnering for tourism purposes |
• Reporting to stakeholders or city partners • Writing grants or economic development docs • Supporting local events or sponsorships • Internal communication or admin materials |
Need Help or Have Questions?
Reach out to our team for guidance on logo use, voice, vector images of the logos, or applying the brand in your next project.
📧 design@saultstemarie.com
☎ (906) 632-3366
🌐 saultstemarie.com/brand-guidelines
